Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. “We will use Twitter for customer support and lower our average response rate to under two hours by the end of the quarter.” Track meaningful metrics

It will guide your actions and ensure they lead to real business results. Without goals, you have no way to measure success and return on investment (ROI). The first step to creating a winning strategy is to establish your objectives and goals. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. Or, watch this video where Hootsuite’s own Senior Manager of Social Media Marketing, Amanda, guides you through our free social media strategy template, step by step: Read on for detailed steps to creating a social media strategy. How to create a social media marketing strategy in 9 steps These goals should align with your business’s larger digital marketing strategy.įinally, a good social media plan should define the roles and responsibilities within your team and outline your reporting cadence. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. Track your performance and adjust your strategy accordinglyĪ social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.Advertise their products and services to target audiences.

Provide customer service on social media platforms.Measure how people feel about your business.Social media marketing is the practice of using social media channels to sell or promote a brand, product or service.

Also use it to track results and present the plan to your boss, teammates, and clients. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Marketing plan pro format